Did Denny’s Hit a Grand Slam?

Joel Strellner — Wed, 10 Feb 2010 20:51:19 +0000

During Super Bowl XLIV Denny’s ran an advertisement as well as sponsored a segment of the broadcast offering a free Original Grand Slam breakfast to anyone who visited one of their restaurants. The results are in from Denny’s free Original Grand Slam day, and well, let’s just let the chart below speak for itself first.

Dennys Grand Slam Super Bowl Offer

This is actually a pretty interesting curve. Of all the companies and advertisers that we’ve been monitoring for the Super Bowl, Denny’s is the only one to get a secondary spike because of their commercial. They are also the only one to be giving away something for free, which always garners attention on Twitter.

Their peak on Grand Slam Day was during the 10:00am PST hour, but they did get a lot of tweets about them the whole day. On Super Bowl Sunday, they received a total of 10,126 tweets. On Grand Slam Day (Tuesday), they received 33,222 Tweets.

Socialping does a lot more on the reporting side than just tracking the number of mentions, but one of the other things we also track who did those mentions. So on Grand Slam Day, who talked about Denny’s the most? Here you go:

@LAschmaps (17 Tweets sent)
@JaiTaTee (12 Tweets sent)
@Loves_basketbal (8 Tweets sent)
@JoeWhatDoUKnow (8 Tweets sent)
@HoustonSchmaps (6 Tweets sent)
@breakfasteater (6 Tweets sent)
@mochabrown305 (6 Tweets sent)
@TheBAbyAintMiNE (6 Tweets sent)
@BrittanysChoice (6 Tweets sent)
@jamakenboi1 (6 Tweets sent)

And of course, who talked about Denny’s that has the most followers?

@ChrisPirillo (76,923 followers)
@ThomScott (26,818 followers)
@DavidsMind (25,237 followers)
@DietBlogTalk (24,097 followers)
@VernonDavis85 (20,855 followers)
@seriouseats (19,990 followers)
@delwilliams (17,199 followers)
@2tammytodd (16,097 followers)
@Beauty_n_Health (15,104 followers)
@mattliptak (14,755 followers)

Both of the above lists are for original tweets only. For retweets, here are the top 3 users based on number of retweets and the number of followers:

Number of Retweets:

@LAschmaps (40 retweets)
@SanFranSchmaps (39 retweets)
@breakfast_bot (19 retweets)

Number of Followers:

@mayhemstudios (42,014 followers)
@24k (37,467 followers)
@ihospitality (22,966 followers)

So, did Denny’s hit a Grand Slam? I think so, and according to their CEO, Nelson Marchioli, they hit over 2 million of them from 6am to 2pm. Congrats to Denny’s for a well executed commercial, and offer.

What do you think, did they hit a Grand Slam? Let us know in the comments.

Socialping Blog » Denny’s

Did Denny’s Hit a Grand Slam?