Category Archives: Event Analysis’

Did Denny’s Hit a Grand Slam?

10February

During Super Bowl XLIV Denny’s ran an advertisement as well as sponsored a segment of the broadcast offering a free Original Grand Slam breakfast to anyone who visited one of their restaurants. The results are in from Denny’s free Original Grand Slam day, and well, let’s just let the chart below speak for itself first. [...]

Also posted in Event Analysis' | Tagged Analysis, Denny's, Reports | Leave a comment

Google Product Launch or Super Bowl Ad?

09February

by Joel Strellner

Today Twitter and Facebook saw a new competitor come into focus, one that they’ve known was coming for a while, I’m sure. Today Google launched Google Buzz, and from what I can see, they sure are getting a lot of it now. Since we are still monitoring Google on Twitter from their Super Bowl Ad, [...]

Also posted in Event Analysis' | Tagged Analysis, Google, Super Bowl | 1 Comment

Super Bowl XLIV & Twitter – The Socialping Analysis

09February

by Joel Strellner

Sunday was Super Bowl XLIV and was by far the largest stress test we’ve done on Socialping. We monitored over 630,000 tweets mentioning the Super Bowl, and another 270,000 related to all the various advertisers for a total of around 900,000 tweets in a 4 hour span. While we did learn a lot about how [...]

Also posted in Event Analysis' | Tagged Analysis, Reports, Super Bowl | Leave a comment

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